Director – Marketing Strategy and Media Planning
Core
Build IQVIA UK's in-house marketing strategy and media planning capability from scratch, acting as a practice builder and senior client advisor for the life sciences industry.
Role type
Senior IC marketing strategy and media planning director (practice builder)
Builds
Marketing strategy, channel/media planning, and media buying advisory services for pharma/healthcare clients
Domain
Healthcare / Life Sciences / Marketing Consulting
Required skills
End-to-end promotional strategy, media planning and buying advisory, sales and business development, client leadership, delivery oversight, partnerships management, compliance and governance, thought leadership
Preferred skills
Omnichannel orchestration, performance marketing and analytics, data-driven strategy, creative judgement, regulatory fluency, international exposure, therapy-area depth, consulting hygiene, people leadership
Technologies
Veeva, Salesforce Marketing Cloud, Adobe Experience Cloud, GA4, PromoSuite, OneKey, ALHP/Synmetrics
Responsibilities
Define and stand up the marketing strategy & media planning offer; lead client engagements covering brand strategy and channel mix; advise on media planning and buying; own personal sales targets and generate pipeline; act as senior strategic advisor to C-suite clients; oversee delivery using a consulting bench; manage partner relationships; ensure compliance with advertising codes; represent IQVIA externally through thought leadership
Seniority
Senior, hands-on IC with P&L responsibility
