Trade Mrk VET Specialist Italy (South Europe)
Core
Develop, deploy, and coordinate trade marketing activities for pet health portfolios (Healthy Pets and Sick Pets) within veterinary clinics to drive brand recommendation and business growth.
Role type
Trade Marketing Specialist (Veterinary Channel)
Builds
Clinic activation toolkits, promotional materials, and event execution plans for pet food brands.
Domain
Consumer Packaged Goods (Pet Food) / Veterinary Channel
Deliverable
product features
Required skills
Trade marketing planning, ROI calculation, event coordination, merchandising program execution, budget monitoring, commercial communication management
Preferred skills
Creative material development, sales team engagement, best practice sharing
Technologies
Excel, PowerPoint
Responsibilities
Plan and execute trade marketing activities for the Healthy Pets portfolio in clinics; Lead approval of activations through the S&OP+ cycle including ROI evaluation; Manage production of communication and promotional materials; Coordinate the annual Vet Events Plan and monitor event KPIs; Own the VET Merchandising Program execution; Grant VET premia and materials ordering; Monitor Pet Professional budget allocation and risks; Manage customer commercial communications.
Seniority
Mid-level (2-5 years experience)