Stratège de produit - Engagement numérique/ Product Strategist - Digital Engagement
Core
Lead omnichannel and digital marketing solutions for life sciences clients by leveraging data, analytics, and industry expertise to drive digital engagement strategies and customer journey support.
Role type
Senior Product Strategist (Digital Engagement)
Builds
Digital engagement offerings, marketing solutions, and customer journey support for life sciences clients
Domain
Life Sciences (Pharmaceutical, Medtech, Insurers, Medical Institutions)
Deliverable
product features
Required skills
Strategic leadership, product management, digital marketing expertise, client relationship management, sales support, innovation in digital tactics, analytics interpretation, cross-functional collaboration
Preferred skills
Master's degree, experience in healthcare or life sciences
Technologies
Customer orchestration platforms, digital advertising tools, CRM systems
Responsibilities
Lead the digital engagement function by anticipating client needs; develop new technical capabilities for digital engagement; manage client relationships to ensure satisfaction; create product roadmaps and pricing strategies; conduct discovery sessions to define scope of work; monitor and report KPIs using analytics; collaborate with internal product teams and external agencies; ensure consistency across client brands and experiences.
Seniority
Senior, hands-on IC with strategic oversight
