Vice President - Demand & Content Marketing
Core
Lead the development of an industry-defining marketing ecosystem to elevate the brand, drive inbound digital leads, and demonstrate measurable ROI across all channels for Arcis Golf's portfolio of private clubs.
Role type
Vice President of Demand & Content Marketing
Builds
An integrated content marketing and digital demand generation strategy supporting brand growth, lead generation, and member engagement for a portfolio of 77 clubs.
Domain
Golf industry / Digital Marketing / Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, Content marketing leadership, Brand storytelling, HubSpot CRM expertise, Digital marketing (SEO, SEM, paid media), Data analytics & ROI measurement, Team leadership, Cross-functional collaboration, Social media strategy, Video content development, Influencer partnership management
Preferred skills
Experience with emerging media and AI tools, Reputation management, Playbook creation for local teams
Technologies
HubSpot CRM, Social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn), Video production tools, CRM automation platforms
Responsibilities
Craft and guide company narratives that emotionally resonate with audiences; Develop a cohesive editorial voice adaptable across channels; Lead the vision and execution of integrated content marketing and digital demand generation strategies; Manage content calendars for corporate and club platforms; Define and execute organic social media strategies; Drive development of original branded video series and short-form content; Build and nurture relationships with content creators and influencers; Lead a high-performing team of content strategists and social media managers; Define KPIs and develop reports highlighting marketing ROI across all channels.
Seniority
Executive leadership (VP level), strategic planning, team building, and cross-functional influence.
