Competitive Intelligence Principal
Core
Build the Competitive Intelligence practice from 0 to 1, acting as the central nervous system for market and competitor insights to drive sales wins and product differentiation.
Role type
Principal Product Marketing Manager (Competitive Intelligence)
Builds
Competitive intelligence frameworks, tools, and cadence for monitoring the market and competition.
Domain
Enterprise Software / Low-Code / Agentic AI
Deliverable
product features
Required skills
Strategic analysis, market monitoring, technical deep dives, sales enablement, cross-functional influence, leadership, building functions from 0 to 1
Preferred skills
Experience in Agentic AI, Developer Tools, or Low-Code
Technologies
Klue, Crayon, Salesforce
Responsibilities
Establish a repeatable cadence for monitoring competitor product launches, pricing, and financials; conduct hands-on technical assessments of competing solutions; create competitive assets like Battlecards and playbooks; support high-stakes deals with custom analysis; lead Win/Loss analysis programs; deliver executive briefings on the competitive landscape; provide input on product roadmaps based on competitive gaps.
Seniority
Principal, founding member with leadership and scaling responsibilities
