Competitive Intelligence Principal
Core
Build the Competitive Intelligence practice from 0 to 1, acting as the central nervous system for market and competitor insights to drive sales wins and product differentiation.
Role type
Principal Product Marketing Manager (Competitive Intelligence)
Builds
Repeatable intelligence cadence, battlecards, win/loss analysis programs, and executive briefing frameworks.
Domain
Enterprise Low-Code / AI Development Platform
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Strategic analysis, market monitoring, technical deep dives, sales enablement, cross-functional influence, leadership, framework building, tool selection
Preferred skills
Experience in Agentic AI, Developer Tools, or Low-Code
Technologies
Klue, Crayon, Salesforce
Responsibilities
Establish cadence for monitoring competitor product launches, pricing, and marketing shifts; conduct technical assessments of competing solutions; create sales enablement assets like battlecards and playbooks; lead Win/Loss analysis program; deliver executive briefings on competitive landscape; provide product roadmap input based on competitive gaps.
Seniority
Principal, founding member building function from 0 to 1