Assistant Director, Marketing & Business Development
Core
Assist in creating and implementing revenue generation strategies and strategic marketing direction for a shopping center to meet corporate business and marketing objectives.
Role type
Assistant Director, Marketing & Business Development
Builds
Shopping center revenue through strategic positioning of mall assets, media assets, and programming
Domain
Retail / Shopping Center Management
Deliverable
product features
Required skills
Strategic marketing, sales generation, budget management, event management, negotiation, retail management knowledge, media industry knowledge, data analysis, contract administration
Preferred skills
Cold calling, networking, relationship management, sales reporting, inventory management, tenant/partner coordination, media contact management
Technologies
Excel, PowerPoint
Responsibilities
Identify and sell revenue opportunities through strategic positioning of mall assets; generate prospective clients via cold calling and networking; review marketing budgets and financials; support administrative elements of sponsorship/event deals including contracting and payment collection; manage local production of on-mall collateral; review center sales and traffic trends; coordinate tenant and partner meetings; convey sales and market information to leasing representatives.
Seniority
Mid-level, hands-on IC