Senior Segment Marketing Manager – Biopharma
Core
Own global Biopharma segment go-to-market strategy, brand development, external expert networks, content strategy, and commercial enablement for life sciences diagnostics and biotechnology.
Role type
Senior Segment Marketing Manager (Biopharma)
Builds
Global GTM strategies, brand narratives, expert networks, customer-facing content, sales enablement tools, and commercialization programs.
Domain
Life Sciences / Biopharma / Diagnostics / Biotechnology
Deliverable
product features
Required skills
Strategic marketing, segment marketing, market development, commercial strategy, customer insight programs, go-to-market execution, sales enablement, global B2B commercialization
Preferred skills
Multi-product solutions commercialization, global life sciences customer experience, additional language proficiency
Technologies
None stated
Responsibilities
Define priority customer groups, workflows, applications, market opportunities, value propositions, and routes to growth; Develop differentiated segment narrative and thought-leadership programs; Build global network of key opinion leaders and scientific experts; Develop customer-facing content, workflow narratives, proof points, and sales enablement tools; Lead global cross-functional commercialization programs and track performance metrics
Seniority
Senior, hands-on IC