Regional Marketing Director, Americas
Core
Lead strategic marketing planning and execution for the Americas region, aligning global priorities with local market execution to drive funnel performance and launch success.
Role type
Senior Regional Marketing Director (B2B Life Sciences)
Builds
Regional go-to-market strategies, demand generation campaigns, and new product launches for genomic medicine solutions.
Domain
Life sciences, diagnostics, and biotechnology
Deliverable
product features
Required skills
B2B marketing strategy, funnel performance management, go-to-market planning, team leadership, financial accountability, global-to-regional strategy translation, market insight analysis
Preferred skills
Sales experience in life sciences, product management, commercial funnel management, process improvement
Technologies
None explicitly stated
Responsibilities
Translate global marketing strategy into a regional growth plan; own performance vs plan for commercial marketing funnel metrics; partner with sales leadership to shape go-to-market strategies; coach and develop a team of commercial marketing managers
Seniority
Senior, hands-on IC with leadership responsibilities
