Head of Field Marketing North America
Core
Strategic leadership of localized marketing initiatives to drive demand, support sales, and enhance market presence in the Life Science, Pharma, and Diagnostics industry across North America.
Role type
Head of Field Marketing (Regional Leadership)
Builds
Regional field marketing strategies, localized market activation plans, and high-performing Field Marketing Manager teams.
Domain
Life Sciences, Diagnostics, BioPharma
Deliverable
product features
Required skills
Strategic planning and execution, team leadership and mentorship, market intelligence gathering, campaign and event management, budget and performance management, customer lifecycle management, AI adoption and scaling
Preferred skills
Project management tools, marketing automation platforms, CRM systems, direct sales support or sales enablement
Technologies
Salesforce Marketing Cloud, Salesforce CRM, SFDC
Responsibilities
Develop and execute regional field marketing strategies and localized market activation plans; Own regional marketing pipeline contribution and demand generation outcomes; Serve as primary marketing partner to Commercial Leadership; Lead execution of regional events, workshops, and omnichannel engagement activities; Gather and communicate customer feedback and competitive intelligence; Oversee regional marketing planning, budget management, and performance measurement; Build and develop a high-performing Field Marketing organization
Seniority
Senior, hands-on IC with leadership responsibilities
