Regional Marketing Manager - Americas
Core
Develop and execute regional marketing strategies for biological reagents and solutions in the life sciences sector to drive customer engagement and pipeline growth across the Americas.
Role type
Regional Marketing Manager (Life Sciences)
Builds
Regional marketing campaigns, account-specific strategies, and sales enablement materials for biological reagents and diagnostics.
Domain
Life Sciences / Biotechnology / Diagnostics
Deliverable
product features
Required skills
B2B marketing strategy, account-based marketing, life sciences industry knowledge, scientific product translation, multi-channel campaign management, data-driven insights
Preferred skills
Laboratory research experience, global matrixed sales environment experience
Technologies
Digital marketing platforms, CRM systems, content management tools
Responsibilities
Develop America's marketing strategies aligned to global brand and revenue priorities; Localize global campaigns into regionally relevant programs; Partner with sales to execute account-specific strategies; Lead regional campaign execution across digital, content, events, and sales enablement; Act as a strategic bridge between global marketing and the Americas sales team.
Seniority
Mid-Senior, hands-on IC
