Senior Marketing Executive
Core
Supporting the Regional Marketing Manager in developing and delivering local and regional marketing plans to drive enquiries and conversion for Bupa's care home portfolio.
Role type
Senior Marketing Executive (Social Media & PR)
Builds
Marketing campaigns, customer communication journeys, and community engagement initiatives for Bupa Care Services homes.
Domain
Healthcare / Senior Living
Deliverable
product features
Required skills
Integrated marketing communication planning, social media management (Facebook), campaign creation and production, customer journey mapping, data analysis and reporting, stakeholder influence, P&L awareness, mystery shopping.
Preferred skills
Commercial experience, fast learner, analytical mindset, relationship building, proactive self-starter.
Technologies
Online marketing management system, Facebook, mystery shopping tools.
Responsibilities
Develop and deliver local and regional marketing plans; write and brief studio requirements for campaigns; manage post-enquiry customer communication journeys; analyze reports to drive campaign efficiencies; create reports and presentations; initiate local networking and community events; promote lead generation events; conduct competition and enquiry experience reviews.
Seniority
Senior, hands-on IC
