Healthcare Marketing Specialist - FT - Days - MHS
Core
Executes marketing initiatives to drive service line growth and enhance brand engagement for a healthcare system.
Role type
Healthcare Marketing Specialist
Builds
Marketing campaigns, collateral, event support, and lead generation tactics for hospitals and service lines.
Domain
Healthcare / Hospital System Marketing
Deliverable
product features
Required skills
Campaign strategy execution, contract and budget management, vendor relations, digital marketing (social media, online ads, SEO), content creation and editing, event logistics coordination, data-driven performance tracking
Preferred skills
Healthcare marketing experience
Technologies
Workfront, desktop software
Responsibilities
Manage contracts, invoicing, and business operations for Marketing; coordinate with internal teams and vendors for timely execution; generate purchase orders and track invoices; assist with budget planning and monitor spending; support the Marketing Team in executing campaigns across system, hospital, and service lines; assist with brand research, competitor analysis, and KPI development; help create annual and service line marketing plans; execute marketing initiatives to support growth; align service line plans with the annual MARCOM strategy; manage digital marketing efforts including social media, online ads, and SEO; write and edit content across channels; coordinate MARCOM, community, and health events; manage marketing requests in Workfront; coordinate project timelines and oversee production of materials
Seniority
Individual Contributor, 2+ years experience
