Analytics Insights Specialist - Bupa Global
Core
Partner with business stakeholders to design data capture, provide reporting and analysis, and distill complex data into actionable insights to improve digital customer experience.
Role type
Digital Analytics Specialist
Builds
Digital analytics implementations, reports, and dashboards
Domain
Health insurance / Digital analytics
Deliverable
dashboards & analysis
Required skills
Adobe Analytics, Power BI, SQL, data visualization, GDPR compliance, data capture design
Preferred skills
Google Tag Manager, Tealium, Adobe Launch, 3rd party marketing tagging
Technologies
Adobe Analytics, Power BI, Google Tag Manager, Tealium, Adobe Launch
Responsibilities
Provide regular and ad hoc reporting through Adobe Analytics and Power BI, analyze campaign and digital product performance, identify opportunities to improve digital customer experience, liaise with stakeholders to design data capture for new websites, support implementation of marketing tags and digital analytics tools
Seniority
Individual Contributor