Web Analyst (m/w/d)
Core
Develop tracking concepts, set up data collection for websites and apps, create reports and dashboards, and perform detailed analyses to improve key performance indicators and customer experience.
Role type
Digital Analyst / Web Analyst
Builds
Tracking implementations, data reports, dashboards, and performance insights for marketing and development teams.
Domain
Digital Analytics and Online Marketing
Deliverable
dashboards & analysis
Required skills
Web/App analytics platforms (GA4, Piwik PRO, Matomo, Amplitude), Tag Management Systems, BI tools (Looker Studio, Power BI), server-side tracking, CMP platforms, HTML, JavaScript
Preferred skills
Marketing tools integration, A/B testing, data visualization
Responsibilities
Develop tracking concepts based on business requirements, set up data collection for websites and apps, test and maintain data quality, create reports and dashboards, conduct detailed analyses and A/B tests, monitor KPIs, collaborate with marketing and development teams.
Seniority
Mid-level, hands-on IC