MX Product Marketing Manager
Core
Manage product line-up operations, lifecycle, pricing strategy, and PnL to maximize sales, market share, and profit.
Role type
Product Marketing Manager (Portfolio & Lifecycle)
Builds
Product line-up plans, Go-To-Market strategies, pricing programs, and commercial portfolios.
Domain
FMCG / Electronics
Deliverable
product features
Required skills
Portfolio management, Product lifecycle management, Pricing strategy, Sales forecast analysis, Inventory management, Go-To-Market planning, Market trend analysis, Team leadership
Preferred skills
Digital marketing knowledge, Understanding of Gen Z trends, Technology interest
Technologies
Excel, PowerPoint
Responsibilities
Develop line-up strategies to maximize sales and market share; Manage product launches and end-of-life transitions; Define pricing and commercial program portfolios; Monitor sales forecasts and inventory; Identify differentiated value propositions and new concepts.