Senior Product Marketing Manager
Core
Shape product marketing strategy and messaging for Workiva's Finance, GRC, or Industry solutions across EMEA to help executives and practitioners trust their data and act with speed.
Role type
Senior Product Marketing Manager (EMEA)
Builds
GTM strategy, sales assets, battlecards, and market narratives for AI-powered finance and risk platforms
Domain
B2B SaaS, Financial Services, Governance Risk and Compliance (GRC), Sustainability
Deliverable
product features
Required skills
B2B SaaS product marketing, GTM strategy execution, market positioning, sales enablement, competitive intelligence, cross-functional influence, customer insight synthesis, regulatory market awareness
Preferred skills
European regulatory environment familiarity, multi-country GTM experience, AI tool fluency, storytelling for technical products, financial reporting domain knowledge
Technologies
AI-powered data platforms, marketing automation tools, sales enablement platforms
Responsibilities
Develop differentiated messaging and positioning for specific solution areas; shape end-to-end GTM strategy from launch to revenue impact; create sales assets and enablement materials; bring customer and competitive insights back to inform product direction and pricing; engage directly with customers and industry leaders; spot regulatory and market shifts early
Seniority
Senior, hands-on IC