Product Marketing Head (Home Appliances)
Core
Lead strategic management of Refrigerators and Washing Machines categories, overseeing the full product lifecycle and ensuring category profitability.
Role type
Senior Product Marketing Head
Builds
Product portfolios and go-to-market strategies for Home Appliances
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Product lifecycle management, 5Ps strategy (Product, Price, Place, Promotion, People), financial management, marketing strategy, channel and trade management, demand planning, market intelligence
Preferred skills
Home Appliance industry experience
Technologies
Excel, AI coding
Responsibilities
Manage complete product lifecycle from conception to market exit, optimize pricing strategies, develop and execute promotion strategies, collaborate with trade marketing for retail execution, oversee demand forecasting, monitor market trends and competitor activities
Seniority
Senior, leadership
