Retail Marketing Manager
Core
Drive retail sell-outs and premium product upselling by optimizing store inventory, SKU placement, and dealer collaboration to maximize ROI.
Role type
Senior retail marketing manager (strategy & execution)
Builds
Retail sales performance and premium product penetration
Domain
Consumer electronics retail
Deliverable
product features
Required skills
Retail strategy, POS execution, Vendor management, Inventory optimization, Sales data analysis, Budget management, Team training, Channel strategy, Product differentiation
Preferred skills
Industrial engineering or Business Administration background
Technologies
POS systems, Sales analytics tools
Responsibilities
Maximize sell-outs by working with dealers on store level; Strengthen profit-based upselling of premium products by optimizing SKU for each store; Minimize faulty products and obsolete inventory through stores inventory management; Analyze store sales data to identify low performing KPIs and propose collaboration to retailers; Carry out retail mapping to select stores with highest growth potential; Analyze to determine the most suitable products to display in stores based on retail mapping and sales characteristics.