Director of Brand Strategy
Core
Architect Workiva's global brand strategy, narrative, and campaigns to position the platform for C-suite buyers in finance, risk, and sustainability.
Role type
Director of Brand Strategy (Senior Leadership)
Builds
Global brand positioning, naming systems, integrated marketing campaigns, and brand measurement frameworks.
Domain
B2B SaaS / Enterprise Software / Financial Reporting & GRC
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure
Required skills
Brand strategy, integrated marketing strategy, brand architecture, campaign management, brand measurement, team leadership, agency management, stakeholder influence, category definition, global brand governance, AI in marketing
Preferred skills
B2B SaaS leadership, defining brand narratives, owning brand metrics, influencing senior stakeholders, evolving category-defining platforms, managing creative/research/media agencies, translating market data, governing naming at scale, global multi-language governance, hands-on AI experience
Technologies
AI tools for brand strategy and scalable frameworks
Responsibilities
Define and evolve brand positioning and corporate narrative; develop brand architecture and naming strategy; provide executive oversight for brand campaigns; build brand measurement architecture connecting metrics to business outcomes; own brand standards and governance; leverage AI for brand systems; lead and develop a high-performance brand team.
Seniority
Director, strategic leadership with hands-on execution
