Marketing Manager (D2C/eStore)
Core
Shape communication and activation strategy for Samsung's digital sales channels (eStore, closed-loop platforms) to drive online sales and brand awareness.
Role type
Senior Digital Marketing Manager (D2C/eCommerce)
Builds
Digital assets, multichannel campaigns, and e-commerce activation strategies for Samsung's consumer journey.
Domain
Consumer Electronics / Digital Marketing
Deliverable
product features
Required skills
Digital marketing strategy, multichannel campaign management, e-commerce activation, data analytics, customer journey mapping, creative standards development, project management
Preferred skills
Experience with paid media, social media, CRM, and digital analytics tools
Technologies
Paid media platforms, social media channels, CRM systems, digital analytics tools
Responsibilities
Build communication strategies for e-commerce and closed-loop platforms; define creative standards for eStore; execute multichannel digital strategies; coordinate production of digital assets; improve online consumer journey and conversion; monitor and optimize campaign performance; collaborate with e-commerce, media, and external agencies.
Seniority
Senior, hands-on IC