Product Marketing Manager, Digital Appliances
Core
Drive market share, revenue, and profitability for the Digital Appliances business by leading product line-up, lifecycle, and pricing strategies.
Role type
Product Marketing Manager
Builds
Product portfolios, go-to-market plans, and pricing strategies for digital appliances
Domain
Consumer Electronics / Digital Appliances
Deliverable
product features
Required skills
Product strategy, market analysis, pricing strategy, go-to-market planning, cross-functional coordination, sales forecasting, portfolio management
Preferred skills
Competitive benchmarking, end-of-life management, stakeholder management
Technologies
None stated
Responsibilities
Develop and execute product and growth strategies to achieve sales and market-share targets; Monitor market share, competitor activities, and consumer trends to recommend countermeasures; Manage product roadmaps and the full product life cycle; Lead product launches including timelines, pricing, and channel plans; Coordinate cross-functional execution across Sales, Marketing, Retail, Supply Chain, and Finance; Develop pricing strategies and assess profit-and-loss impact; Work with Sales and Supply Chain to establish forecasts and monitor inventory; Establish product discontinuation timelines and manage inventory clearance.
Seniority
Mid-Senior
