Senior Professional, Digital/Social Marketing/TB7
Core
Strategic owner accountable for delivering revenue, share of voice, and sellout targets by managing inventory, NPI execution, and end-to-end operations from upper-funnel marketing to fulfillment and customer service.
Role type
Senior Strategic Business Owner / Digital Marketing Lead
Builds
Best-in-class shopping experience, automated reporting dashboards, and optimized marketing measurement processes.
Domain
eCommerce, Retail Operations, Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Revenue forecasting, Category pricing strategy, Financial modeling, Competitive analysis, Online merchandising optimization, Strategic business planning, Assortment planning
Preferred skills
Predictive analytics, A/B testing, Cross-functional partnership
Technologies
Tableau, BI platforms, CRM, Email marketing tools
Responsibilities
Manage aged inventory and NPI playbook execution; Analyze large datasets to extract insights and present recommendations to leadership; Develop and maintain automated reporting dashboards; Conduct deep dives into performance using data visualization tools; Setup daily/weekly marketing traffic, orders, CVR, and ROAS plans; Collaborate with leadership to build accurate forecasts and spend plans; Create and manage the Promo Calendar; Influence product roadmap planning and execution; Manage A/B testing for improving customer journey experiences.
Seniority
Senior, hands-on IC