Sr. Manager Trade/Channel Marketing - (Dacor Luxury Appliances & Builder)
Core
Develop and execute trade marketing strategies for Samsung and Dacor Luxury Brands to increase trade channel awareness and drive sales.
Role type
Senior Manager, Trade/Channel Marketing
Builds
Trade marketing campaigns, showroom operations, and brand advocacy programs for luxury and premium appliances.
Domain
Consumer Electronics / Luxury Appliances
Deliverable
product features
Required skills
People management, event organization, stakeholder management, data analytics, CRM optimization, strategic planning, budget management, team leadership.
Preferred skills
Interior and kitchen design knowledge, experience with industry associations.
Technologies
MS Office suite, CRM systems.
Responsibilities
Develop trade marketing strategy, manage trade representative team, oversee Dacor branded showroom operations and budget, represent brand at industry associations, execute showroom events and demos, optimize lead nurturing and CRM, create scorecards and KPIs.
Seniority
Senior, hands-on IC with people management