Marketing Assistant Manager
Core
Identify digital touch points for product and brand promotion, create channel-suited content, and run digital media campaigns or CRM programs to increase traffic and strengthen customer relationships.
Role type
Marketing Assistant Manager
Builds
Digital media campaigns, CRM programs, website content, and search advertisements
Domain
Digital Marketing / Customer Relationship Management
Deliverable
product features
Required skills
Digital channel strategy, content creation, website traffic analysis, social media data analysis, CRM database management, search keyword optimization, ROI monitoring
Preferred skills
Creative problem solving, data analysis, independent judgment
Technologies
CRM systems, search advertisement platforms, website analytics tools
Responsibilities
Write content briefs for website development, produce content briefs for social channels, develop digital campaign and CRM ideas, gauge campaign impact via traffic analysis, monitor search advertisements to increase ROI
Seniority
Mid-level, 5+ years experience