Senior / Product Marketing Executive (2yrs contract)
Core
Own the end-to-end product lifecycle for TV/AV products, including market analysis, go-to-market strategy, pricing, and sales promotion execution.
Role type
Product Marketing Executive
Builds
Go-to-market plans, promotional campaigns, and category growth strategies for Samsung TV/AV products.
Domain
Consumer Electronics / Televisions & Audio-Visual
Deliverable
product features
Required skills
Market analysis, pricing strategy, go-to-market planning, sales promotion management, demand forecasting, cross-functional collaboration, inventory management
Preferred skills
Experience in consumer electronics or fast-moving industries, commercial acumen, project management
Technologies
None stated
Responsibilities
Manage end-to-end product lifecycle including forecasting and pricing; Analyze consumer trends and competitor landscape; Drive product launches with full accountability; Monitor sales situations and initiate promotion programs; Partner with sales and trade marketing teams to execute campaigns; Work with online team to achieve sales targets; Manage sell-in/out forecasts and channel inventory health.
Seniority
Mid-level, hands-on IC