Assistant Manager, MX Trade Marketing
Core
Develop and implement promotion strategies and sell-out platforms to drive channel performance and convert business value propositions into shopper value.
Role type
Assistant Manager, Trade Marketing
Builds
Sell-out promotions and go-to-market execution plans
Domain
FMCG / Consumer Goods / Trade Marketing
Deliverable
product features
Required skills
Promotion strategy development, Channel complexity analysis, Competitor benchmarking, Sell-out effectiveness measurement, Cross-functional collaboration, Data analysis
Preferred skills
Creative problem solving, Strategic judgement
Responsibilities
Develop sell-out platforms and promotions strategy, Convert consumer value propositions to shopper value propositions, Monitor and report competitor price/promotion analysis, Propose and evaluate sell-out activities, Support go-to-market planning and execution, Identify sell-out risks and opportunities
Seniority
Mid-level, hands-on IC
