GTM Lead - CTV - Samsung Ads
Core
Own the end-to-end go-to-market strategy and activation for Samsung's native home screen ad formats in EMEA, acting as the conduit between client-facing teams and product leadership to drive product-market fit and market adoption.
Role type
Senior Go-to-Market Lead (Ad Tech/CTV)
Builds
Native home screen ad formats and comprehensive media ecosystem narratives for Samsung Ads in EMEA
Domain
Advertising technology, Connected TV (CTV), Media buying and selling in Europe
Deliverable
product features
Required skills
End-to-end GTM strategy ownership, CTV and connected TV advertising expertise, storytelling and narrative development, sales enablement and collateral creation, cross-functional stakeholder management, market intelligence synthesis, product feedback loop management
Preferred skills
Pan-European experience in media and advertising markets, experience in ad tech or advertising industry
Technologies
Native home screen ad formats, CTV advertising platforms
Responsibilities
Define value propositions and positioning for native home screen ad formats; synthesize market requirements to influence product roadmap; build frameworks to track adoption and capture advertiser feedback; create sales materials including pitch decks and objection handling guides; act as subject matter expert to educate client-facing teams on CTV advertising trends
Seniority
Senior, hands-on IC with strategic ownership
