HR Marketing Communications Manager

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.

We are seeking an HR Marketing Communications Manager for First Quality Enterprises, LLC.  This fully remote position is responsible for developing, executing, and optimizing marketing and communications strategies that support First Quality's people strategy. The HR Marketing and Communications Manager owns the development and activation of First Quality's Employee Value Proposition (EVP), using it as the foundation for external recruitment marketing efforts that attract top talent and internal communications strategies that keep employees informed, connected, and engaged. This role operates as a channel strategist and content executor, bringing the EVP to life across social media, job boards, the career site, paid advertising, and enterprise-wide internal communications while upholding the First Quality brand across all people-focused efforts.

Primary responsibilities include:

• Lead and execute the Employee Value Proposition (EVP) development process, including research, stakeholder engagement, design, and implementation, to ensure a compelling and authentic representation of our employee experience and culture both internally and externally.

• Build and execute comprehensive internal communications strategies and execution plans aligned to First Quality's people strategy and corporate priorities, including ownership of the employee newsletter, digital and print channels, and an enterprise internal communications calendar.

• Develop and execute integrated recruitment marketing strategies that attract talent and strengthen employer brand reputation across multiple platforms and audiences, including leadership of paid ad campaigns, job board partnerships, and career site presence.

• Partner with HR and cross-functional leadership to design and deliver internal employer brand initiatives that bring the EVP to life for current employees, fostering pride, engagement, and advocacy across the organization.

• Lead the research, discovery, and piloting of new recruitment marketing programs, technologies, and communication channels to continuously enhance talent attraction, employee engagement, and retention.

• Develop and implement a comprehensive go-to-market job fair strategy tailored to a divisional organization, aligning messaging, materials, and engagement approaches to effectively reach multiple target audiences.

• Partner with the commercial marketing communications team on First Quality's enterprise social media strategy and editorial calendar, driving both talent attraction and employee engagement while ensuring alignment on company voice and brand.

• Monitor and analyze employer brand and employee sentiment internally and externally, leveraging tools such as social listening, employee engagement surveys, retention metrics, and traditional media monitoring to identify trends, opportunities, and risks.

• Measure and report on the effectiveness of recruitment marketing, employer branding, and internal communications initiatives, tracking impact on application rates, engagement, retention, and employee advocacy, and adjust strategies accordingly.

• Manage relationships with external partners including agencies, vendors, and consultants, while fostering a sense of community and brand advocacy among employees and candidates through EVP-aligned content and engagement strategies.

• Lead the marketing and communications strategy for First Quality's employee charitable and recognition programs, including the United Way match campaign, annual fundraising initiatives, and veteran employee recognition efforts, driving awareness, participation, and engagement across the organization.

The ideal candidate should possess the following:

• Bachelor's degree in marketing, communications, journalism, human resources, or a related field.

• 5+ years of experience in employer branding, recruitment marketing, internal communications, or a related field; manufacturing or consumer products industry experience a plus.

• Previous experience in recruiting, sourcing, or talent acquisition preferred.

• Exceptional writing, editing, and storytelling skills, with proven ability to craft compelling content and messaging across multiple formats, channels, and audiences.

• 3+ years of professional copywriting and copyediting experience.

• Strong working knowledge of digital marketing strategies, including paid and owned media, SEO, retargeting, landing page optimization, and content marketing, with a proven track record of driving brand growth, engagement, and talent attraction.

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance and ROI across both communications and recruitment marketing efforts.

• 2+ years of experience with social media management, editorial calendar planning, and social listening across platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok. Experience with social listening platforms a plus.

• Background in graphic design preferred, with proficiency in content creation tools such as Adobe Creative Suite, Canva, and video editing tools, including the ability to develop short-form social content.

• Highly collaborative, with the ability to work cross-functionally across HR, marketing, and business units.

• French language proficiency a plus.

• Exceptional writing, editing, proofreading, and research skills.

• Ability to communicate and collaborate effectively with cross-functional teams and business stakeholders.

• Self-motivated and able to work with short deadlines and competing demands.

• Strong accountability and completion of tasks without close supervision.

• Embraces an entrepreneurial mindset with a willingness to explore new ideas, the tenacity to drive to execution, and flexibility to take on different roles and duties as required.

• Normal mobility, manual dexterity, normal visual and auditory ability.

• Must be able to speak, read, and write the English language and perform basic mathematical skills.

• Open to candid feedback and brings initiative, humility and a strong desire to learn and grow in a fast-paced environment.

• Prolonged periods of sitting at a desk and working on a computer. 

• Frequent repetitive use of hands.

• Infrequent travel required, as needed.

What We Offer You

We believe that by continuously improving the quality of our benefits, we can help to raise the quality of life for our team members and their families. At First Quality you will receive:

• Competitive base salary and bonus opportunities

• Paid time off (three-week minimum)

• Medical, dental and vision starting day one

• 401(k) with employer match

• Paid parental leave

• Child and family care assistance (dependent care FSA with employer match up to $3750)

• Bundle of joy benefit (years’ worth of free diapers to all team members with a new baby)

• Tuition assistance

• Wellness program with savings of up to $4,000 per year on insurance premiums

• ...and more!

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations.  As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.