VP, B2B Media Strategy Lead North America
Core
Lead dentsu B2B's media strategy and planning capabilities across North America, defining the media point of view and translating complex business challenges into actionable plans for enterprise technology clients.
Role type
VP, B2B Media Strategy Lead
Builds
B2B-specific planning frameworks, playbooks, and differentiated media approaches for priority clients and new business pitches.
Domain
B2B Marketing / Media Strategy / Enterprise Technology
Required skills
B2B audience expertise, integrated brand and demand generation, ABM/ABX principles, enterprise technology sector knowledge, strategic judgment, executive communication, hands-on ownership, commercial instinct.
Preferred skills
Technology-sector experience (enterprise software, SaaS), deep understanding of buying groups and intent signals, experience with B2B data and media ecosystems.
Technologies
LinkedIn, Demandbase, Bombora, 6sense, Madison Logic, CRM, marketing automation.
Responsibilities
Define and advance dentsu B2B's media point of view; Build and maintain B2B-specific planning frameworks and playbooks; Lead media strategy for priority clients including focused account involvement; Help win new business by developing differentiated media approaches and pitch narratives; Lead strategic relationships with B2B platforms and partners; Assess emerging opportunities in video, CTV, creators, identity, and AI.
Seniority
VP, strategic leadership with hands-on execution
