Senior Strategist, Social Marketing & Strategy
Core
Strategic lead for a leading outdoor-focused CPG snack brand, shaping content strategy across owned, earned, and paid channels while acting as the primary client contact.
Role type
Senior Strategist, Social Marketing & Strategy
Builds
Content frameworks, strategic recommendations, and high-volume content ecosystems for an outdoor CPG brand.
Domain
CPG / Food & Beverage / Social Media Marketing
Deliverable
product features
Required skills
Social strategy, content strategy, client relationship management, creative brief development, trend analysis, cross-functional collaboration, team mentoring
Preferred skills
Passion for outdoors, experience in advertising/agency environment, data synthesis
Technologies
Social platforms, content management systems
Responsibilities
Develop social and content strategies connecting business objectives and audience insights; Lead internal and client-facing meetings presenting strategic POVs; Partner with creative teams to align ideas with strategy; Translate cultural and consumer trends into actionable recommendations; Oversee a high-volume content ecosystem (approx. 40 pieces/month); Mentor junior team members
Seniority
Senior, hands-on IC with mentorship responsibilities
