Senior Strategist, Integrated Strategy
Core
Senior strategist leading qualitative research, brand frameworks, and integrated communications plans for a health and convenience retailer.
Role type
Senior IC integrated brand strategist
Builds
Brand frameworks, integrated communications plans, consumer journeys, and creative briefs
Domain
Retail, health, wellness, pharmacy, CPG
Deliverable
product features
Required skills
Qualitative research, brand strategy, consumer journey mapping, integrated communications planning, storytelling, AI application for strategy
Preferred skills
Retail/health/pharmacy/CPG experience, social listening, trend analysis
Technologies
Qualitative research tools, social listening tools, trend analysis tools
Responsibilities
Lead qualitative research and exploratory studies; Develop creative briefs and brand frameworks; Define communications jobs-to-be-done across channels; Synthesize data and cultural signals; Surface growth opportunities; Guide teams in measurement and learning; Apply AI to sharpen strategy and insights.
Seniority
Senior, hands-on IC
