Insight Director
Core
Generate actionable insights and data-driven solutions to drive profitable client growth while leading product innovation.
Role type
Senior Insight Director (Client-facing & People Management)
Builds
Data-driven media insight products and client growth strategies
Domain
Media & Advertising
Required skills
quantitative research techniques, media planning systems, proposal creation, project leadership, team supervision, financial management, industry tool proficiency (TGI, GWI, YouGov, Touchpoints, Mintel), strategic storytelling
Preferred skills
qualitative research techniques, social listening tools (Brandwatch), people management experience
Technologies
TGI, GWI, YouGov, Touchpoints, Mintel, media planning systems, Brandwatch
Responsibilities
Lead consumer insight and effectiveness research projects from end to end; supervise Manager and Executive level team members; create proposals and pitch presentations for new business; manage project finances and billing; challenge current thinking to add meaningful market context
Seniority
Senior, hands-on IC with line management responsibilities