Senior Data Scientist
Core
Develop mixed marketing models and Marketing Mix Models (MMM) to measure marketing effectiveness, optimize budgets, and provide strategic insights for clients.
Role type
Senior IC data scientist (marketing analytics)
Builds
Statistical and econometric attribution models, dashboards, and strategic recommendations for client marketing campaigns
Domain
Marketing analytics and media planning
Deliverable
production ML models
Required skills
Marketing Mix Modeling (MMM), SQL, Python, R, regression analysis, Bayesian modeling, time-series forecasting, causal inference, data visualization (Tableau/Power BI), cloud platforms (AWS/GCP/Azure), ETL processes, scenario simulation, A/B testing, geo-lift studies
Preferred skills
Open-source MMM frameworks, advanced machine learning techniques, marketing attribution models, budget allocation strategies, experiment design
Technologies
Google Meridian, Meta Robyn, Light-weight MMM, SQL, Python, dbt, Airflow, Tableau, Power BI, AWS, Google Cloud, Azure
Responsibilities
Design robust statistical and econometric attribution models; Develop, validate, and refine MMMs to measure marketing effectiveness; Build statistical analyses aligned with business needs for ROI and budget optimization; Automate data pipelines and model workflows; Conduct scenario simulations and incrementality tests; Translate complex analytical outputs into actionable insights for clients; Interpret model results to identify trends and growth opportunities
Seniority
Senior, hands-on IC
