Creative Director, Creative Development (Copywriter)
Core
Lead creative concepting, writing, and execution for integrated brand campaigns, retail marketing, CRM, and AI-enabled creative production for a major healthcare and consumer wellness brand.
Role type
Senior Creative Director (Copywriting & Strategy)
Builds
Integrated brand campaigns, retail and shopper marketing assets, CRM/lifecycle communications, patient education content, and AI-enabled creative outputs.
Domain
Healthcare, Pharmacy, Consumer Wellness
Required skills
Strategic creative concepting, copywriting, client presentation and relationship management, team leadership, cross-functional collaboration, understanding of unique audience segmentation, innovation in messaging and technology.
Preferred skills
Experience with AI-enabled creative production, retail media and commerce assets, in-store experience design.
Technologies
AI-enabled creative production tools, various technology platforms and media channels.
Responsibilities
Concept, write, and execute creative deliverables across multiple mediums; oversee creative choices to align with messaging strategies; mentor direct reports; act as primary client-facing voice to present and sell concepts; seek new messaging innovations and technologies.
Seniority
Senior, hands-on IC with leadership responsibilities