Associate, Planning
Core
Support senior media planning teams by stewarding tactical communications planning processes, creating media plans, and managing daily client interactions to ensure campaign execution.
Role type
Associate Media Planner (IC)
Builds
Media plans, flowcharts, buying guidelines, testing plans, budget summaries, and competitive market reports
Domain
Advertising & Media Planning
Required skills
Media planning process familiarity, analytical and online research tools (Nielsen, @Plan, AdRelevance), client relationship management, report compilation, POV writing
Preferred skills
Experience with integrated media planning, familiarity with new media types and outlets
Technologies
Nielsen, @Plan, AdRelevance
Responsibilities
Create and maintain media plans and reports, manage daily client interactions and expectations, evaluate new media types and outlets, support collection of syndicated consumer and media usage information, oversee work of Assistant Communication Planners
Seniority
Junior, hands-on IC