Analytics Consultant
Core
Analyze quantitative and qualitative marketing data using Adobe Customer Journey Analytics to answer business questions and drive data-driven decision-making for clients.
Role type
Senior IC analytics consultant (marketing analytics)
Builds
Dashboards, data pipelines, and analytical reports for client business initiatives
Domain
Digital marketing analytics and customer journey analysis
Deliverable
dashboards & analysis
Required skills
Adobe Customer Journey Analytics, Tableau, Power BI, Advanced Excel, PowerPoint, data extraction and shaping, data validation, stakeholder communication
Preferred skills
Adobe Experience Platform schema design, Adobe Analytics Workspace projects, agency consulting experience
Technologies
Adobe Customer Journey Analytics, Tableau, Power BI, Excel, PowerPoint
Responsibilities
Build and maintain Customer Journey Analytics data views and segments; identify key metrics and build exec-facing dashboards; extract and shape data from internal and external sources; validate data quality and QA outputs; present findings to stakeholders; identify business levers and cause-and-effect relationships
Seniority
Mid-Senior, hands-on IC