Group Head : Account Manager
Core
Manage client relationships and lead end-to-end execution of experiential, retail, rural, and event-led marketing campaigns for FMCG and consumer brands.
Role type
Senior Account Manager (Experiential & Retail Marketing)
Builds
On-ground activations, brand experiences, events, launches, and consumer engagement campaigns
Domain
FMCG, Retail, Consumer Goods, Experiential Marketing, Event Marketing
Deliverable
product features
Required skills
Client relationship management, Business development, Campaign conceptualization, Project management, Vendor management, Rural market strategy, Retail activation planning, Budget management
Preferred skills
Experience in rural markets, Regional activation expertise, Consumer behavior insights
Technologies
None stated
Responsibilities
Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors; Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns; Plan and execute rural marketing initiatives, market activations and consumer engagement programs; Collaborate with internal teams and external agencies to deliver integrated campaigns; Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
Seniority
Senior, hands-on IC