Group Head - Digital Planning
Core
Develop and execute strategic business plans to drive growth and retention for key clients while leading media planning across digital channels.
Role type
Senior IC group head - digital media planning
Builds
Strategic media plans and client growth initiatives
Domain
Digital media planning and client strategy
Required skills
Strategic business planning, Digital media planning, Client relationship management, Team leadership, Cross-functional collaboration, Data analysis, Presentation and storytelling, Industry trend monitoring, OTT/Display/Biddable media expertise, Media tools proficiency
Preferred skills
Offline media planning experience, Large advertiser agency background, Innovative and creative thinking, Big picture thinking
Technologies
Comscore, GWI, IRS, DV360, Facebook Business Manager, Google AdWords, Meta Ads, Search Ads 360, Google Analytics, Amazon, LinkedIn, Ad Verification Tools
Responsibilities
Develop and execute strategic business plans, Lead media planning across digital channels, Foster strong client relationships, Manage and mentor business teams, Work with cross-functional teams, Craft compelling narratives and presentations, Lead new business pitches, Monitor industry trends and competitor activities