Manager - Media
Core
Lead planning, execution, and optimization of marketplace and Quick Commerce marketing initiatives for e-commerce clients.
Role type
Manager, E-commerce & Quick Commerce Marketing
Builds
Marketplace and Q-commerce sales growth, brand visibility, and promotional campaigns on platforms like Amazon, Flipkart, Blinkit, and Zepto.
Domain
E-commerce, Retail Media, Quick Commerce
Deliverable
product features
Required skills
marketplace marketing strategy, Amazon Ads management, Flipkart Ads management, Q-commerce platform management, media planning, budget allocation, KPI monitoring, dashboard creation, stakeholder coordination, campaign execution, catalog optimization
Preferred skills
Q-commerce media experience, integrated campaign experience, influencer marketing understanding
Technologies
Amazon Ads, Flipkart Ads, DSP, Display, Video, Sponsored Products, Sponsored Brands, Blinkit, Zepto, Swiggy Instamart, BigBasket, Flipkart Minutes
Responsibilities
Develop and execute annual, quarterly, and monthly marketplace marketing strategies; Manage end-to-end advertising on Amazon Ads and Flipkart Ads; Optimize campaigns to improve ROAS, ACOS, TACOS, CTR, CVR, and sales contribution; Develop growth strategies across Quick Commerce platforms; Build monthly and quarterly media plans aligned with business objectives; Monitor all KPIs and develop dashboards and performance reports; Coordinate with platform account managers and internal teams for campaign readiness.
Seniority
Manager, hands-on IC
