Senior MarTech Consultant (Marketo)
Core
Senior MarTech Consultant leading independent projects and digital transformation initiatives while supporting platform administration and email campaign execution for global brands.
Role type
Senior MarTech Consultant (Adobe Marketo)
Builds
MarTech solutions, email marketing campaigns, and CRM data strategies for B2C and e-commerce clients.
Domain
Digital Marketing, Customer Data Management, CRM
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Adobe Marketo architecture and administration, requirements engineering, change management, email marketing automation, data cleansing and compliance, project ownership, stakeholder alignment
Preferred skills
Salesforce Marketing Cloud, Sitecore, Knak
Technologies
Adobe Marketo, Salesforce, Sitecore, Knak
Responsibilities
Support Adobe Marketo platform administration and governance; Conduct requirements engineering and create functional specifications; Lead change management activities; Lead consulting projects and digital transformation initiatives; Act as an advisor and mentor to junior colleagues; Plan and execute email marketing campaigns; Analyze and report on campaign results and KPIs; Manage email marketing and CRM lists
Seniority
Senior, hands-on IC with mentorship responsibilities