SOME & SEM Specialist
Core
Full-funnel digital campaign specialist responsible for implementing and optimizing paid media strategies across multiple platforms to achieve marketing KPIs.
Role type
Senior paid media specialist (full-funnel)
Builds
Optimized paid media campaigns and reports for client accounts
Domain
Digital marketing and paid media
Required skills
Paid media campaign management, cross-platform optimization, data analysis and reporting, creative and audience strategy, project management, client and partner communication
Preferred skills
Digital marketing diplomas, familiarity with new media buying technologies
Technologies
Facebook Ads, Google Ads, Twitter Ads, TikTok Ads, Microsoft Office (Excel, PowerPoint, Word, Outlook), Project Management tools
Responsibilities
Develop, implement, and monitor campaigns across FB, Google Ads, Twitter, and TikTok; track and optimize digital budgets; create and distribute performance reports; consult planning teams on creative, audience, and buying strategies; adopt new technologies to improve media buying efficiency.
Seniority
Mid-level, hands-on specialist