Paid Social Manager (B2B)
Core
Lead strategy and delivery of B2B paid social campaigns to generate high-quality demand and drive commercial outcomes across the B2B funnel.
Role type
B2B Paid Social Manager
Builds
B2B paid social campaigns across LinkedIn, Meta, Reddit, X, and emerging platforms
Domain
B2B Marketing / Digital Advertising
Deliverable
product features
Required skills
B2B paid social strategy, LinkedIn Campaign Manager, audience targeting (job titles/functions/industries), B2B funnel design, lead qualification, CRM integration, performance analysis, budget management
Preferred skills
Agency or client-facing experience, creative enhancement, measurement evolution
Technologies
LinkedIn Campaign Manager, CRM, marketing automation
Responsibilities
Develop B2B-specific paid social strategies aligned to client business goals; Partner with clients to define KPIs (MQLs, SQLs); Lead end-to-end activation of campaigns; Manage always-on activity and campaign bursts; Ensure campaigns launch on time, meet quality standards, and stay within budget; Translate complex performance data into actionable client narratives; Identify growth opportunities including new platform tests and audience refinements.
Seniority
Mid-Senior, hands-on IC