Paid Social Manager (B2B)
Core
Lead and manage the planning, execution, and optimization of B2B paid social campaigns to generate high-quality demand and drive commercial outcomes across the B2B funnel.
Role type
Senior IC Paid Social Manager (B2B)
Builds
B2B paid social campaigns across LinkedIn, Meta, Reddit, X, and emerging platforms
Domain
B2B Marketing / Digital Advertising
Required skills
B2B paid social strategy, LinkedIn Campaign Manager, audience targeting (job titles/functions/industries), B2B funnel design, lead qualification (MQL/SQL), CRM integration, performance analytics, budget management
Preferred skills
Agency experience, creative enhancement, emerging platform testing, measurement evolution
Technologies
LinkedIn Campaign Manager, CRM, marketing automation tools
Responsibilities
Develop B2B-specific paid social strategies aligned to client business goals; Partner with clients to define KPIs (MQLs, SQLs); Lead end-to-end activation of campaigns; Manage always-on activity and campaign bursts; Ensure on-time launch, quality standards, and budget adherence; Translate complex performance data into actionable client narratives; Produce insightful reporting connecting performance to business impacts.
Seniority
Senior, hands-on IC
