Lead Researcher - Mixed Method
Core
Senior research manager leading mixed-methods consumer research projects to uncover actionable user insights and drive strategic decision-making.
Role type
Senior IC research manager (mixed methods)
Builds
Consumer insights and strategic recommendations for clients
Domain
Consumer research / market research
Deliverable
dashboards & analysis
Required skills
Mixed methods research, qualitative data analysis, quantitative data analysis, survey design, interview facilitation, focus group moderation, ethnography, journey mapping, stakeholder management, project management, storytelling, report creation
Preferred skills
Usability testing, diary studies, prototype evaluation, client relationship management, team leadership
Technologies
PowerPoint, Google Slides
Responsibilities
Lead primary research through interviews, usability testing, diary studies, ethnography, surveys, journey mapping, and prototype evaluations; Design discussion guides, questionnaires, and research frameworks; Analyze and synthesize qualitative and quantitative data into strategic recommendations; Create reports and pitches for client studies; Manage overall project end-to-end; Guide junior researchers across qual and quant projects; Serve as key point of contact for clients.
Seniority
Senior, hands-on IC with mentorship
