Account Manager
Core
Develop and execute digital channel strategies, create content, and manage CRM programs to drive traffic and strengthen customer relationships.
Role type
Senior Account Manager (Digital Marketing & Operations)
Builds
Digital campaigns, website content, social media strategies, and CRM initiatives
Domain
Digital Marketing, Customer Relationship Management, Web Analytics
Deliverable
product features
Required skills
Digital channel strategy, content creation, web traffic analysis, social media data analysis, CRM database management, search advertisement optimization, ROI analysis
Preferred skills
Creative problem solving, data-driven decision making, autonomous work
Technologies
CRM systems, Search Ad platforms, Web Analytics tools
Responsibilities
Plan and manage website operations and content development, produce content briefs for social channels, develop and execute digital campaigns, monitor search advertisements and keywords, analyze campaign impact on traffic and ROI
Seniority
Senior, hands-on IC