Communications and Marketing Specialist III (Communications & Outreach Specialist)
Core
Develop, execute, and manage strategic communications and outreach initiatives for Campus Auxiliary Services to support university mission and services.
Role type
Senior Communications and Marketing Specialist
Builds
Strategic communication plans, outreach campaigns, and consistent branding for auxiliary services
Domain
Higher Education / Campus Operations
Deliverable
product features
Required skills
Strategic communication planning, content creation for multi-platform distribution, stakeholder engagement, event coordination, data-driven campaign analysis, crisis communication support, vendor/employee management
Preferred skills
Master's degree, Google Analytics proficiency, HubSpot Inbound Marketing proficiency, Canva, Adobe Photoshop/Illustrator, Grammarly
Technologies
Google Analytics, HubSpot, Canva, Adobe Photoshop, Adobe Illustrator, Grammarly
Responsibilities
Develop and implement comprehensive communication strategies aligned with university goals; Serve as primary communications advisor for auxiliary leadership; Create compelling content for websites, email, social media, and print; Plan and execute outreach campaigns and tabling events; Track and analyze communication metrics to improve effectiveness; Manage annual event calendar; Support crisis communications; Oversee student employees or vendors
Seniority
Senior, hands-on IC