Senior Manager, Paid Social
Core
Strategic paid media leader driving full-funnel campaigns across social and search platforms to accelerate business growth and connect with consumers.
Role type
Senior Manager, Paid Social & Search
Builds
Full-funnel paid media strategies and campaigns across major social advertising platforms
Domain
Healthcare / Digital Marketing
Required skills
Paid social strategy, performance marketing, full-funnel campaign management, cross-platform expertise, data analysis, stakeholder influence, team leadership, agency management, audience segmentation, budget management
Preferred skills
Retail/healthcare industry experience, CRM and first-party data activation, marketing measurement (MMM, MTA), influencer marketing, matrixed organization experience
Technologies
Social advertising platforms, CRM systems, analytics tools
Responsibilities
Develop and execute full-funnel paid media strategies, optimize campaigns for efficiency and growth, partner with creative and analytics teams, manage agencies and team members, translate data into business decisions, build audience targeting strategies
Seniority
Senior, hands-on IC with strategic leadership