Manager, Experiential Marketing – CVS Media Exchange (CMX)
Core
Lead end-to-end execution of immersive, consumer-centered experiential marketing programs in and around CVS locations to drive brand awareness and conversion for advertisers.
Role type
Manager, Experiential Marketing (Individual Contributor)
Builds
Scalable, market-ready experiential offerings and integrated media solutions connecting physical and digital touchpoints.
Domain
Retail Media / Healthcare / Experiential Marketing
Deliverable
product features
Required skills
End-to-end program execution, Agency and vendor management, Budget and financial trade-off management, Cross-functional stakeholder coordination, Integrated marketing strategy, Post-event reporting and KPI tracking
Preferred skills
Retail media network experience, Integrated program development connecting physical/digital media, Commercial growth and pipeline conversion, Experiential measurement methodologies, Legal and compliance navigation
Technologies
None stated
Responsibilities
Lead intake, scoping, project planning, budgeting, agency coordination, onsite delivery, and post-event reporting for experiential programs; Partner with Sales to shape integrated solutions and convert pipeline; Coordinate cross-functional partners to meet scope, timing, and quality standards; Build scalable offerings through playbooks and pricing guardrails; Track portfolio financials and provide leadership reporting.
Seniority
Manager, hands-on IC
