Executive Director Digital Product Growth and Membership
Core
Lead technology product strategy and execution for patient growth, acquisition, and membership retention portfolios across CVS Healthcare Delivery businesses.
Role type
Executive Director, Digital Product (Healthcare Growth & Membership)
Builds
Scalable digital platforms for omnichannel marketing, sales conversion, field outreach, membership rostering, and patient engagement.
Domain
Healthcare / Consumer Engagement / CRM
Deliverable
production ML models | product features
Required skills
Healthcare operations leadership, Consumer engagement strategy, CRM/Salesforce expertise, Epic EHR integration, Growth marketing, Product management, Engineering leadership, Data analytics, Stakeholder management
Preferred skills
Clinical background (RN, MD, DO, NP, PA), Graduate degree
Technologies
Salesforce, Epic, CXone, Five9
Responsibilities
Partner with executive growth and engagement leaders to define digital experiences; Lead cross-functional teams to build scalable platforms; Oversee transformation of growth strategies into product specifications; Establish shared outcome metrics for patient acquisition and retention; Lead and mentor high-performing product and engineering teams.
Seniority
Executive, Strategy & Mentorship