Marketing Manager, Gaming (Global & MENA)
Core
Lead go-to-market efforts and craft data-informed marketing strategies for flagship global gaming titles, with a primary focus on the MENA region.
Role type
Senior Marketing Manager (Gaming, MENA focus)
Builds
Regional user engagement, brand equity, and community sentiment for global game titles
Domain
Gaming / Mobile & Console / MENA Region
Deliverable
product features
Required skills
Regional marketing strategy, Campaign execution, KOL & Creator management, Community management, Market intelligence, Content localization, Vendor negotiation, Cultural compliance awareness
Preferred skills
Experience with emerging markets (MENA), Arabic language proficiency, Experience with open-world action titles
Technologies
TikTok, Instagram, YouTube, Snapchat, Discord, Reddit, WhatsApp
Responsibilities
Lead user insight gathering and creative marketing planning; Drive end-to-end campaign delivery aligned with version updates and local festivals; Manage KOL sourcing, briefing, and incentive programs; Support regional event delivery and cross-industry partnerships; Monitor regional social media ecosystems and translate insights into actionable recommendations
Seniority
Senior, hands-on IC
