Marketing & Localization Manager
Core
Build a structured local marketing system for an international iGaming company's expansion into Arabic markets.
Role type
Local Marketing Manager (Market Entry & Strategy)
Builds
Local marketing infrastructure, market research, and campaign execution for online casino & sportsbook operations.
Domain
iGaming / Online Betting / Sportsbook
Deliverable
product features
Required skills
Market research, competitor analysis, strategic planning, agency management, campaign coordination, performance tracking, cost efficiency analysis, report preparation
Preferred skills
French language, Arabic language, iGaming/betting/fintech industry experience, offline activations experience, digital marketing channel knowledge
Technologies
None stated
Responsibilities
Conduct local market research (online & offline), analyze competitors, identify growth channels, adapt global strategy to local market, plan and coordinate campaign launches, select and manage marketing agencies, evaluate partnership performance, track campaign results, analyze cost efficiency, prepare analytical reports
Seniority
Mid-level, hands-on IC